Advertising spend on Twitter Inc dropped by 71 per cent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover. The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the adv
Advertising spend on Twitter Inc dropped by 71 per cent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.
According to the SMI data, ad spending on Twitter in November fell 55 per cent from last year despite these months traditionally being a time of higher ad spending as brands promote their products during the holiday season.Most of the companies had stopped spending in November, estimates by another research firm Pathmatics showed, the same month that Musk restored suspended accounts and released a paid account verification that resulted in scammers impersonating corporations.
In a November event on Twitter Spaces, Musk addressed the issue of companies pausing ads and said that he understands if advertisers"want to give it a minute."
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