This week, Activision Blizzard announced what they’re doing in order to correct the company’s culture problems. It already sounds like it's not enough.
: “We outreached to Activision immediately after the article was published to express our deep concern and to ask how they plan to address the claims made in the article,” Ryan wrote. “We do not believe their statements of response properly address the situation.”: “Along with all of you, I’ve been following the latest developments with Activision Blizzard and the ongoing reports of sexual harassment and toxicity at the company. I find these accounts distressing and disturbing.
Well, this is it, this is the moment. If all of these companies have been in touch with Activision Blizzard to say their response has been lackluster, it would be absurd for this self-referential “Workplace Responsibility Committee” which keeps Bobby Kotick front and center to satisfy their concerns. As such, I think it’s time for these companies to do more than just issue internal emails shaming Activision Blizzard or issuing public statements about how great their own workplaces are.1.
2. Announce that they will be either ending or not entering into any new marketing deals with Activision until proper changes are made. 3. Actually refuse to sell Activision games in their digital storefronts like Call of Duty Vanguard or Diablo 2: Resurrected. This may be a nuclear option, but it’s the one that would certainly generate the biggest impact. But it’s hard to believe any one of them would actually pull the trigger on this when it came down to it.
In general, none of these companies have done anything substantial besides write these internal emails. But if they actually wanted to produce results, these are steps they could take to either keep the pressure on, or blow the situation wide open. Will they? I mean, it’s hard to have much faith in corporations these days, but given the situation at hand, I wouldn’t fully rule it out either.
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