Get ready for a more outspoken Activision Blizzard, the company’s head of corporate affairs Lulu Cheng Meservey tells Axios.
Mersevey, in her role as Activision's top comms person since October, surprised many people last week when she, asking the regulator if it watched HBO’s hit adaptation of the PlayStation game The Last of Us.
In a thread viewed more than 1 million times, she made the case that the show’s breakout success was proof the FTC didn’t need to block Microsoft’s $69 billion Activision bid to preserve game industry competition between Sony and Microsoft. “In gaming, Sony is “the first of us” - and they will be just fine without the FTC’s protection,” she tweeted.“Probably going to do more like that,” Meservey tells Axios regarding the Twitter thread. “It’s like, if there are things that we think people should know about, we should just go ahead and say it out loud.”
She acknowledged some internal worry about the thread, specifically over whether it would anger Sony, which opposes the deal but also works with Activision to bring Call of Duty and other top company franchises to PlayStation. “We're a partner to them,” she says. “Were they worried about pissing us off when they tried to kill a really good deal that our employees wanted and that players wanted? Were they worried about pissing us off when they made all these claims that seem to be pretty disingenuous? And we didn't take it personally. … They're making the case for what's best for their business.”
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