After his two-year-long Twitter exile, Donald Trump is reportedly laying the groundwork for his comeback, even if his return could put Truth Social in jeopardy.
that Trump does not plan to renew a “social media exclusivity” agreement requiring that he share all of his posts on Truth Social before any other platforms. The 18-month contract expires in June and was signed long beforebought Twitter and reactivated Trump’s account, which was suspended shortly after the Capitol riot.
The agreement’s expiration date this summer suggests that Trump’s potential reemergence on Twitter—the platform used to bludgeon his primary opposition in 2016 and generate an astronomical number of earned media impressions—would come right at a time when rival Republican candidates would likely have entered the field.that Trump has privately shrugged off the prospect of renewing the exclusivity deal, and recalled the former president saying, “There’s not going to be a need for that.
Truth Social’s reliance on Trump was starkly revealed last year, amid TMTG’s proposed merger with Digital World Acquisition Corp—a publicly traded, special purpose acquisition company. According to a May 2022on the merger, TMTG’s licensing agreement with Trump stipulates that he “is generally obligated to make any social media post on Truth Social and may not make the same post on another social media site for 6 hours.
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