Aunt Jemima Is Based on a Caricature, But a Real Black Woman, Nancy Green, Was Hired to Portray Her
, Cornell University professor Riché Richardson said the logo was"very much linked to Southern racism" because it was based on a"'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own."
So, what exactly is the history behind Aunt Jemima, and was the controversial character based on a real person? Here’s everything you need to know:According to thewebsite, Aunt Jemima was first"brought to life" by Nancy Green, a woman they ID as a"storyteller, cook, and missionary worker" and who was hired to promote the pancake mix and syrup.
The brand’s name, though, is based off of a song called"Old Aunt Jemima." After Chris Rutt, a newspaperman, and Charles Underwood came up with the idea for a ready-mixed, self-rising pancake flour, Rutt attended a vaudeville show in 1889 where he heard"Aunt Jemima" sung by a blackface performer who was wearing an apron and bandanna headband, according to. After hearing the song, Rutt decided to call their pancake flour"Aunt Jemima.
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