PwC isn't panicked about this 'economic pessimism' — in fact, one exec thinks it's an opportunity
Wes Bricker, a vice chair at PwC, isn't quite as downbeat about the prospects for the global economy as some of the CEOs his firm surveyed in the final months of 2022.told the consulting firm
But Bricker told Insider in late January that he thinks the battle-tested CEOs who have managed to hopscotch through the uncertainties of the pandemic will work through today's problems — and, possibly, tomorrow's — so they can remake their businesses. Bricker said many of the corporate leaders he speaks with in his role as PwC's vice chair and US trust-solutions coleader are moving ahead with planning how they can change their companies even as these executives worry about what knocks the global economy might endure. For some top execs, the need to look further ahead is an existential one: Nearly 40% of surveyed CEOs told PwC that they didn't think their organization would be economically viable in a decade without transforming.
These forces are part of what is pushing management in a range of industries, but notably tech and finance,Still, Bricker believes companies will make the changes they need to and be better prepared for the coming years.
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