'You want a buyer to walk in and say, 'I can see myself living here.'' From decluttering to deep cleaning, a professional stager on how to get your home market-ready.
By Jessica Dailey | Photos and Videos by Aysia Marotta for The Wall Street JournalWhen Jason Saft walks into a space, the first thing he sees are problems, like peeling paint, or dated hardware and lighting—anything the buyer could use to negotiate a lower price.Staging prepares a home for the market, so it makes a good first impression and appeals to a large pool of buyers.It can be as simple as decluttering or deep cleaning. Or it could involve painting, or replacing furniture and decor.
Cost varies greatly depending on the market and the scope of the project. If staged by a seller’s agent, it can run as low as $300, according to a recent survey by the National Association of Realtors.The median cost of a staging service is roughly $1,500. Professionals can start much higher. But the added expense could pay off with a better price and quicker sale.of sellers’ agents say staging “greatly decreased” time on market, according to the Realtor survey.Mr.
Other professionals recommend a neutral design scheme, but Mr. Saft takes a more individualistic approach, tailoring homes based on the architecture, neighborhood and who might live there.Declutter your space and limit personal items like family photos. “People are trying to envision their stuff in the space, which means you need to take your stuff out,”Remove large appliances like toasters, coffee makers and stand mixers.This browser does not support the video element.And that means more than mopping the floors and dusting the shelves. Get into the nitty gritty, like changing the shower liner and putting out white towels, new pillows and fresh bed linens.Allow for as much natural light as possible.
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