Hundreds of collectors put down reservations for the modestly priced sedan.
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After hundreds of savvy collectors put down $135 reservation fees for the sedan, Porsche acknowledged the dealership in the northern city of Yinchuan had uploaded an online ad containing “a serious mistake in the listed retail price.” Upon realizing the error, the dealership took down the incorrect information immediately, a spokeswoman for the German marque told Bloomberg.
The slip-up had a silver lining for one particular collector, though. Porsche said it had reached out to the first person who made an online reservation and “negotiated an agreeable outcome” regarding the one Panamera the dealership had in stock. Oh, to be a fly on the wall for that exchange. Porsche also contacted all of the other interested parties to explain the situation and apologize. The automaker will refund reservation fees within 48 hours, the spokeswoman said. It’s worthwhile keeping collectors in the country onside, too; China is currently Porsche’s biggest market. In the first half of 2022, the marque sold 46,664 vehicles in the country and raked in $6.2 billion.
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