A podiatrist and stylist share what makes the brand's shoes so popular.
No one wants to wear an uncomfortable sneaker. And a large portion of the sneakers' popularity stems from the fact that they actually feel good on your feet. Cunha says that because of their design, New Balance is one of the brands that he most commonly recommends to patients.
"Typically their shoes are designed with engineered footbeds that are great for arch support, comfort and stability," he says. The footbeds tend to be well-cushioned for comfort and provide anatomical arch support, which can"help minimize fatigue and pain not only for your feet but your ankles, your knees and your back," he adds.
But that's not all. Cunha says that the middle of the shoe has a rigid shank, which keeps it from bending in an area where your foot wouldn't naturally bend. The shoes also tend to have a wide toe box, which not only gives it the classic bulky"dad shoe" look, but also lets your toes move freely without restrictions and minimizes discomfort on your forefoot, he says.
"These shoes are also biomechanically engineered with a structured saddle, synthetic upper, cushioned collar and flexible and durable rubber sole which will help provide maximal shock absorption properties and cushioning to maximize motion control," he says.
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