A new genre of protest meme has Breonna Taylor's name trending. But is it appropriate?

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A new genre of protest meme has Breonna Taylor's name trending. But is it appropriate?
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Twitter is using memes to bring attention to the life and death of Breonna Taylor. Not everyone is happy with the memeification, but can it bring change?

of George Zimmerman in the killing of 17-year-old Trayvon Martin in Florida. The phrase quickly jumped beyond the internet, as memes move fluidly between online and offline spaces.

“People can respond in ways that are callous, and it’s hard to know what the true identity is of any of the people behind these things,” said Seft Hunter, director of Black-led organizing for, a national organization working to empower marginalized and low-income people, especially people of color. For Hunter, some of the memes around Breonna Taylor feel like they trivialize “the seriousness of the loss of her life and the trauma her partner and her family is feeling at this point.

"We do need to have folks say her name, and we do need to have folks know the reason and the circumstances on which her life was taken," he said, adding that he still worried about “simply kind of trivializing it and connecting it to workouts and things like that,” which might “draw attention from the seriousness of the issue."

“Part of the way that activists who are working within this movement operate is by creating something they know will go viral,” said Allissa V. Richardson, author of"." She notes that creative methods of keeping movements and the names of victims in the public consciousness, which can sometimes take the form of viral memes, has been a cornerstone of the Black Lives Matter movement since it began. That means memes are more complex and layered than one might think on first viewing.

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