A New Fashion Label Wants You to Feel Loved

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A New Fashion Label Wants You to Feel Loved
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  • 📰 VogueRunway
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This new fashion label creates gloves, dresses, and tops that quite literally hug you.

, literally caress you. They are as much about embodying self-love as they are about offering romantic, wearable-for-day lingerie pieces. “Everybody always needs a little bit of romance,” says Gordon. “What I'm inspired by is people's journeys and memories, with a super nostalgic element.”

The designer is currently based in Great Malvern, in the West Midlands, U.K. She launched her label in 2020 after studying at the London College of Fashion and interning for brands like Acne Studios, Erdem, and Alexander McQueen. Moving back home during the pandemic, she began experimenting with her very own fashion label. The first thing she made, in April of 2020, was her now-signature, made of sheer, deadstock mesh and finished with voluminous ruffles along the sides. They went viral.

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