Facebook’s changing how dealerships interact with Marketplace.
If you’ve ever shopped for a used car online, you probably know the kinds of dealership listings I’m talking about. They often show only a car’s required down payment, or — even more annoyingly — list vehicles at $1 in an attempt to grab your attention.
But starting January 30th, 2023, dealerships will run into a roadblock when trying to post a used car for sale on Marketplace: they’ll no longer be able to list cars from their business page. This is supposed to be Facebook’s way of nudging dealershipsis create an even larger influx of dealers that post free listings from a personal Facebook profile.
Meta’s new Marketplace rule applies to sellers in several countries, including the US, Canada, France, UK, Mexico, Brazil, Indonesia, Germany, and Australia. The company’s also extending the rule to sellers who post real estate and rental listings, but only in the US.
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