ReFrame Launches Program to Pair A-List Execs With Up-and-Coming Women Directors (EXCLUSIVE)
, and Bruna Papandrea are among the first round of sponsors committing to a minimum of two years of work with their assigned directors.
“Why are all the women falling out and not making second and third movies?” asks Cathy Schulman, a flagship member of ReFrame and founder of Welle Entertainment. “Why is there this gap?” The role of director is targeted as a powerful space for change not simply because of its visibility and creative autonomy. The director of a film is often charged with hiring other prominent department heads and key talent. Studies like those done at Annenberg, and by Martha M. Lauzen at the Center for the Study of Women in Television & Film at San Diego State University, have conclusively indicated that women hire other women.
“It is up to those of us who have the trust of the people in charge to help push back on entrenched hiring practices and get these talented people hired on projects in which they can shine,” says Feig. “Sponsorship is where the rubber really meets the road when it comes to those who are ready or have formerly proven themselves worthy of employment and opportunity.”
Schulman describes the desired effect as a cross between “a security blanket and a beacon,” to keep that individual’s career viable. Regardless of gender, the producer finds mentorship is lacking in the industry overall.
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