A Former Educator Saw a Gap in School-to-Parent Communications and Decided to Fix It

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A Former Educator Saw a Gap in School-to-Parent Communications and Decided to Fix It
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'What if we made it super easy for parents to share?' - srejax

TweetShareShare The start of Possip was a dinner table conversation between Founder & CEO Shani Dowell and her husband.

So when that dinner table conversation moved to a stressful relationship her husband was dealing with with a parent at his school, she found herself empathizing with both parties.The couple also reflected on the greater barriers that exist when there are lines of difference in educational experiences, socioeconomic status, race, and language.

We sat down with Shani to talk with her about starting her company, her initial bootstrapping experience, raising over $1M in venture funding, leadership, Nashville’s tech scene, and more.Our path towards over 160 schools and 80,000 users are a combination of initial sales to high-fit customers and prospects, word of mouth growth based on existing customers and parents, and focusing on marketing and outreach so we can find our next set of customers.

I also knew there were things that needed to happen that would significantly push the work forward. One of the best things I did was use my “day job” salary to pay for staff members to take on some of the work I struggled with due to time, experience or interest. These areas included finding people to help with accounting, legal, design, and business development.

You serve as an Entrepreneur-in-Residence at the Nashville Entrepreneur’s Center. Can you tell us about your role?

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