Facebook’s coronavirus ads have primarily promoted groups, focused on feel-good subjects including cheering the frontline, or sewing face masks, or parenting under quarantine.
that ran on national TV promoting its group feature in the time of the coronavirus pulls at the heartstrings.
The advertisement is part of a push by Facebook to boost its brand as a beacon of positivity during the pandemic. The social media giant paid an estimated $6.5 million to reach nearly a quarter billion people with the ad, according to advertising analytics firm Many of the images can be found on various sources including public Facebook and Instagram posts, tweets, and stock photo collections, according to reverse image searches. The photos in the ads were mocked up as posts in the group.
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