Clean beauty promises have gotten more complicated: Not only do they vow to hydrate or solve acne issues, many of them are cruelty-free, vegan, water-free, and sustainable. But what does that even mean in 2020? arabellesicardi explores ⤵️ FashionCrisis
Charlotte Parker, the CEO of Dieux Skincare and cofounder of Nice Paper, has spent the past few years learning the ins and outs of clean beauty loopholes, while developing her own brand alongside a dermatologist. “If your product is waterless and ‘all natural,’ how do you think that crop was made? With GMO-free good wishes? It takes water to grow a plant,” says Parker.
“More frustrating is the waterless beauty that actually has water in it,” Parker continues. “There are two workarounds that I’ve seen brands do. They’ll add ‘extract,’ or ‘proprietary blend,’ which means you can just add water to any active on the supplier side, and then your lab can legally put it first on the list, conveniently not mentioning there's water in that proprietary juice. They also switch out water for hydrosols. Hydrosols are perfumed water.
A vegan brand does not mean the labor practices are ethical or that the supply chain is transparent and sustainable, and all brands have an ecological footprint, so the concern is how they counteract their impact on the environment. All these terms are moving targets.We’ve got a big learning curve to deal with if we want to be more responsible consumers, and it starts with learning more about what to do with things we already own.
Mirrors are not recyclable because of the reflective coating. “If your mirror is in good condition, consider wrapping it up safely and donating it. If it’s broken, consider a craft project,” advises Elizabeth Schussler of
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