Teaching simple basics in school about masks, handwashing and ethics can stave off misconceptions in adulthood
The book Splat the Cat Goes to the Doctor and the nursery rhyme “This Is the Way We Brush Our Teeth” are typical examples of media that teach the essentials of health to U.S. kindergartners. But lesson plans for children, even at this age, might benefit from going beyond entreaties to brush the outside, the inside and on top .
Dolores Albarracín, one of the report’s authors and director of the Annenberg Public Policy Center’s Science of Science Communication Division at the University of Pennsylvania, is an expert on communication and persuasion practices in the public health arena. She is also co-author of Creating Conspiracy Beliefs: How Our Thoughts Are Shaped .
Is it socially acceptable to infect others, and when might our actions or inactions harm others? You could even teach these ideas with a religious slant. In a religious school, you could ask, “Is that the Christian thing to do?” [or] “What would Jesus do?” And actually HHS [the U.S. Department of Health and Human Services] has interesting podcasts along these lines that interview ministers about whether vaccination is the religiously appropriate behavior during this pandemic.
For the kids, part of the curriculum could be understanding what pathogens are, different solutions such as preventive treatments and the mechanism for different vaccines. Once you have a good knowledge base, it’s harder to then inject far-fetched misconceptions. People believe in these misconceptions partly because they don’t have a mental model of how infection and immunity work. So the goal would be to build those models early on.
Training people in behavioral skills or counseling them to deal with their anxiety is different from simply saying, “You should vaccinate” or “Let’s not hold large gatherings with unvaccinated people.” To actually train the skills that can help people adopt those behaviors, you need to demonstrate and get people to experience how to refuse invitations when they are not safe.
You have done extensive research on effective health messaging. What are some of the insights you’ve gained?
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