Coronavirus is impacting the fashion industry in profound and possibly lasting ways. Here, Jean Touitou candidly shares A.P.C.’s story.
’s Jean Touitou is famously blunt, and the coronavirus crisis has done nothing to dull his typically trenchant observations. As the founder of a fashion brand with nearly 90 stores spread across the world—many, if not all, of which are currently closed due to the pandemic—he’s facing tough decisions, from how to safely ship current-season merchandise to whether or not to proceed with winter 2020/2021 development and production.in this Q&A.
What do you need or what would you like from the editorial side of the business that you’re not getting?When we come out of this, how do you hope the fashion business is changed?Do you think this experience will force you to redefine success?
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