A national newscast hopes to lure cable viewers by offering politically neutral news
Many viewers across the country won’t be familiar with Joe Donlon, Marni Hughes and Rob Nelson, the lead anchor team of cable network WGN America’s new national newscast “News Nation” set to debut Sept. 1.
“They have no preconceived impressions,” Compton said by phone Monday. “We just hired local journalists who have not been at opinionated networks because let’s face it, the big three news channels are all opinionated — two on the left , one on the right . We want them to come from local stations which tend to report facts and let you come to your own opinion.”
Compton said his company has done extensive research that shows a large audience segment is seeking a news service without a political bent. “They are venturing into uncharted territory,” he said. “I always welcome new news programming, but I’m not sure being non-partisan is going to be a sufficient driver of audience with all the other options out there.”While “News Nation” will be scheduled for three hours a night, including weekends, the program will have extended coverage beyond those hours when warranted.
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