Santen Co., Ltd. ( hereinafter Santen) has announced the nationwide launch of a public service announcement (PSA) starting May 11, 2026, aiming to prevent and control the progression of children's near-sightedness. This campaign targets people nationwide and will be carried out using such methods as television commercials (TVCM), web advertisements, posters for in-patients, etc. The main goal of this collaboration is to draw child's near-sightedness as a topic closer to home, prompting viewers to consider the possibility that such a condition could affect them, the importance of lifestyle adjustments, and the need to consult an ophthalmologist at an early stage.
参天製薬株式会社(本社：大阪市、以下Santen)は、2026年5月11日から、子どもの近視の予防や進行を抑制するための啓発メッセージの全国展開を始めました。 今回の取り組みでは、さくらももこさん原作の漫画作品・テレビアニメ「ちびまる子ちゃん」を活用し、テレビCMやWEB広告、院内啓発ポスターなどのさまざまな媒体を通して、全国的に展開します。
今回のコラボレーションは、国民的キャラクター「ちびまる子ちゃん」の日常を通じて、子どもの近視を身近なテーマとして描くことであり、家庭や学校での何気ない会話や気づきを通じて、成長期の子どもは近視が進行しやすい可能性があることや、生活習慣を見直すことへの理解を進めて、早めに眼科へ相談することの大切さを伝えています。 近視の患者数は、2030年には世界人口の39.9%、2050年には49.8%に達すると予測されています。
日本においても、文部科学省が実施した学校保健統計調査では、近視に対する患者の割合は、裸眼視力1.0未満の方の割合が年々増加しており、2025年度調査では小学校で36.1%、中学校で59.4%、高等学校で71.5%という結果を示しています。 近年の近視の増加には、特に子どもたちの屋外活動時間の減少、読書、勉強、デジタル機器の使用等、近業作業の増加が組み合わさった生活様式の変化に起因すると考えられています。 近視が進むと、Quality of Lifeの低下や合佮症の発症リスクが増加すると報告されており、Santenはその点においても取り組んでいます
Childrens Near-Sightedness Eye Health Early Detection Collaboration Public Service Announcement Collaboration With Media
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