The California-based firm was enticed by generous tax incentives in its move to the Southwest.
Todd Lundbohm, founder and CEO of 828 Productions, said in a statement that moving headquarters was about “putting down roots.” He continued, “This is a town on the rise, with a wealth of opportunity just waiting to be tapped into. At 828, we’re passionate about story and film as an art form, but we’re equally passionate about creating a studio environment that inspires positivity behind the scenes as well.
Pending city council approval and finalization of a project participation agreement, Las Cruces will also devote an additional $897,000 in job creation funds. There could be another $2.8 million set aside by the city for cinematic infrastructure, bringing the total in potential state and city funds for the project to $6.7 million.
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