6 tips for navigating Prime Day and competing sales

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6 tips for navigating Prime Day and competing sales
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Amazon has announced the dates for its ninth annual Prime Day sale: July 11 and 12. Here’s how to make the most of this year’s sales and get ahead of your holiday shopping.

As in recent years, there’s a ton of hype around the sale, and for good reason. Prime Day deals rival Black Friday prices, according to NerdWallet's 2022 analysis. Like last year, other retailers like Target and Walmart are likely to feature competing sales that overlap with Prime Day but have not made announcements yet.

1. Make a shopping list and set your budgetStart by building a list of things you want to buy your loved ones this year. If you have a holiday budget in place, now’s your chance to check in and allocate how much money you plan to spend on each person. You can use camelcamelcamel, a free price-tracking site, to monitor the cost of specific products sold on Amazon. Set up price-drop alerts to be notified via email when the price of a product falls below a certain point. The PayPal Honey browser extension works on Amazon, too. Use it to quickly to view the price history of a product sold on Amazon while browsing the site.

Use Prime Day to get competitive deals on holiday gifts on your list so you can tune out and enjoy the season later this year.

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