In-depth documentary stories on key South Asian icons and personalities.
In May 2022, the highly acclaimed Punjabi rapper and singer Sidhu Moose Wala was tragically shot dead at the age of 28.
Below, Asian Network’s Dipps Bhamrah looks at how Sidhu inspired Punjabi youth to embrace their heritage, elevated the popularity of Punjabi music on social media, sparked controversy, and made a lasting impact with his unique style.There have always been Punjabi rappers, but the way Sidhu’s flow and lyrics connected was the catalyst for young singers and producers to get into the studio.
Sidhu Moose Wala was undeniably the first Punjabi superstar whose fame and fortune were cultivated, publicised, and capitalised on thanks to online platforms. You may still sense Sidhu Moose Wala's presence today, even in death, in the shape of his music videos and the reels, comments, and hastags that have been created in his honour. Because his online content was being naturally shared, Moose Wala was able to instantly connect with people all over the world.
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