Charged conversations and changing times call for meaningful, intentional action on the part of large and small brands alike.
“Pass the torch to those qualified to answer. Bring educators, consultants, and coaches who are experts in Diversity, Equality, and Inclusion into your business and hire them to help you assess and audit your stance and policies internally and externally,” says Kem. “Make it part of your company, not something “extra” or “on top of” the everyday work of your company. Communicate your stance with impunity in your communication with your audience.
“Center your brand around values-driven metrics, not purely results-driven. Ask yourself - how can we get to the result and understand through the lens of our core values? Your clients don’t have to align perfectly with your values, but they should resonate with at least 1 or 2. If you’re not making People and Inclusion an authentic value in your brand even if you “feel” that you are, you’re not a values-driven brand,” says Kem.
It might be time to take a hard look at the values of your company to see if you truly are aligned with them or if there is need for adjustment.“This is the world of business now. For me, I’ve been choosy in who I has help and amplify. Create REALationships with your audience and understand why they come to you for your expertise. Your audience trusts you, and that’s a currency you should not take lightly.
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