5 things to know about Max Mara’s 18th century-inspired AW23 show:
and the life of Marie Antoinette are anything to go by, there’s something about the 18th century that resonates with our moment in time. Maybe it’s the glamorous escapism, or maybe it’s the revolutionary spirit that underpinned it: the ideas of personal liberation proposed by Rousseau, who was woke when it was still known as enlightened. Placed in a Max Mara context – the epitome of the rational, pragmatic quality wardrobe – those are interesting thoughts.
Applying the silhouettes of 18th century dress to the very contrasting nature of Max Mara, Griffiths conceived a look that evoked the contours of court dress through functional and comfortable constructions. “I imagine Émilie du Châtelet would have welcomed a more rational approach to what she could wear in a time when fashion was extremely apotropaic. It was like voodoo: totemic.
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