COVID-19 sent shock waves through most retail and ecommerce based businesses, which required some big pivots by marketers. Just how drastic were these changes? New research from CommerceNext highlights five of the most notable pivots.
COVID-19 sent shock waves through most retail and ecommerce based businesses. Between store closures, upended supply chains and consumers turning increasingly to online shopping, both traditional and digital-first retailers have had to remain nimble, throwing out old playbooks and pivoting to face the challenges brought forth by this pandemic.
Everything has been disrupted, but at the same time, demand for ecommerce is at an all-time high. Some retailers I’ve talked with have said that they are seeing Cyber Monday-levels of online activity, every single day. I’m hearing stories of ecommerce businesses that have been accelerated three, five and even ten years ahead of where they expected to be.
, sponsored by Exponea, demonstrates that there is optimism about how ecommerce will be the benefactor of the pandemic disruption and capture huge rewards during this holiday seasonThis has required some big pivots by marketers. Just how drastic were these changes? Here are five of the most notable pivots: .
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