More than 300 Red Bull employees signed a letter expressing 'concern' about the company's response to Black Lives Matter and asking for 'internal action.' Read their note to executives.
Dean Treml/Red Bull via Getty Imagesand start reading now.
An internal memo from Red Bull's head of communications said the company "stands directly and actively against racism." The employees' letter said that Red Bull has drawn heavily from various aspects of Black culture, including hip-hop, breakdancing, and basketball, to promote its products. Regarding "the current uprising," Kozak wrote, "I share these views and I applaud those who peacefully and courageously have made their voices heard."
It stated that executives understood why staff were frustrated with the delayed response and promised "action in short term solutions for Black representation in our organization and in the stories and content we amplify in the market." While the cancellation of meetings on Monday and Tuesday to allow for headspace is appreciated, we would like to express concern regarding the internal email that was sent and our public silence thus far. In the email, the word Black was not mentioned once. This is not a vague issue that we can accept being danced around or alluded to. Black people in this country have been traumatized day in and day out, for their entire lives, and this is nothing that should be obscured.
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