Disney+ subscribers: will you be paying $30 for 'Mulan' next month?
Disney’s decision to release its live-action “Mulan” movie on Disney+ for a $30 fee has split audiences into two camps. They include those furious about being charged three Hamiltons to watch something on a service that they are already paying for, when other releases are included in the subscription price. And then there are those who say $30 is a lot less than they would have spent to bring their families to a theater to see the film in pre-pandemic times.
iframe.twitter-tweet { width: 100% !important; } iframe.twitter-tweet { width: 100% !important; } iframe.twitter-tweet { width: 100% !important; } iframe.twitter-tweet { width: 100% !important; } Still others noted that $30 is less than it would cost to bring a family of four to a blockbuster movie before, especially when factoring in the price of snacks, gas, parking or baby-sitters for younger kids. The average U.S. movie ticket was $9.
Disney’s “Mulan” move also has some viewers wondering about the future of other films with releases pushed back by the COVID-19 pandemic, such as Marvel’s “Black Widow.” Chapek said that “‘Mulan’ is a one-off” during the Tuesday call. “That said, we find it very interesting to be able to ... learn from it and see what happens, not only in terms of the uptake of the number of subscribers that we get on the platform but the actual number of transactions on the Disney Plus platform that we get.
div.youtube { height:0; position:relative; padding-bottom:56.25%; } div.youtube > iframe { position: absolute; left: 0; top: 0; width: 100%; height: 100%; } “However, the average person is not going to do the math, and when you are presented with a product and a price tag, you are not going to do a cost-benefit analysis from the industry standpoint before you decide to get upset or not,” he said.
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