Hobbycraft sales lifted over the key festive period as customers looked to make Christmas gifts and decorations
Hobbycraft, the arts and crafts retailer, certainly is. Its sales lifted over the key festive period as customers looked to make Christmas. The high-street chain said it was also boosted by soaring sales of jigsaw puzzles, which returned to significantly greater popularity over the past year. Total sales grew by 7.2 per cent over the seven weeks to Boxing Day, compared with the same period last year. It highlighted that like-for-like sales grew by 5.
boosted sales of wreaths, brush-lettered baubles and crackers. Personalised products were also popular, and the firm recorded a 50 per cent jump in sales of blank ceramic Christmas decorations for painting and decorating.
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