Instagram Stories is not only used for storytelling but to gather customer insights. Stories provide robust first-party data that enhances your product and brand storytelling. Learn from small businesses and brands on how they're using Instagram Stories to better serve their communities.
An often overlooked aspect of social media is its relationship to customer insights and feedback. So many times, brands look at social media as a bullhorn announcing activities instead of focusing on cultivating community. Luckily, there are features that enable two-way communication between customers and brand.
Direct messaging is great for small businesses to gather feedback from their community to further authentic relationships. Small business owner,shares, “As a stylist, I'm a big believer in customizing and identifying with each client. Instagram helps me do so. Any time I create content on my Instagram Story, my clients get to learn like a pro. When a client sends a direct message for makeup or lash styling, the most important part is now I get to see what looks they love.
“Direct messaging isn’t just a great way to engage viewers and gather feedback, it’s a strategic way to increase your reach on Instagram Stories as well. In anwe found that accounts that have replies turned on in their stories command a higher reach rate than those who don’t.”Create quizzes and polls
For large companies, the tactics are the same; however, to pull large amounts of data, you need to invest in third-party tools. Cicero explains his process of working with brand partners on this. “Another smart way to gather feedback is to look at the actual Stories data and see what content is over or underperforming. Find out what the average performance of your stories are in terms of average reach, completion rate, impressions, exits, and compare your recent stories to those benchmarks.
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