3 Box Office Trends Likely to Define the Year Ahead in Film
“Death on the Nile.” If other films get day-and-date releases, their releases will likely fall in the gaps between the year’s biggest tentpoles.It’s tough to compare 2021 to any pre-pandemic year, but its latter-third months managed to mostly resemble the frequency of lifts and dips seen during the same period in 2019, with one caveat: much sharper drops from the highs., but the following weekend’s 3-day gross fell 45% from Sept.
By contrast, weekend box office on Oct. 11 only fell 6% after the Oct. 4 weekend following the debut of “Eternals” fell 36% vs. the 12% dip seen for the equivalent period in 2019. And while the 2021 box office didn’t pick up much heading into Thanksgiving unlike 2019, it was missing “Top Gun: Maverick,” which had been release, a decision likely motivated by concern the film would not sustain sufficient gross beyond opening weekend. weekend above $280 million, the next 3-day fell 49%.
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