The 2024 Ford F-150 debuts updated Blue Oval emblem. It joins the recent trend of flatter, crisper logos across various industries.
differences. A few things are clear, though. The new badge is less contoured, with a flatter face. Instead of the oval being double outlined with a thick outer ring and a thin inner ring, there's a single contour line just inside the edge. The Ford script grows to fill the extra room on the emblem, that script also flatter. And the logo is done in blue and white instead of the old blue and chrome.badge shows the new unit to be a remix of what's come before.
No doubt the updated corporate identity will roll out across the lineup as new and facelifted models are introduced. A refreshed European-market Ford Kuga prototype,
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