As Netflix continues turning off fans by aggressively cancelling shows and raising prices, this is Apple TV Plus' moment to shine
is about, two elite US Special Forces soldiers head down to South America to rescue a kidnapped woman . It’s got solid writing, and great action scenes … what else can I say but that I’ve enjoyed it immensely so far, leading up to the finale next Friday.
I’ve enjoyed it so much, in fact, that I’m a little perplexed as to why it feels like no one is talking about it.This has been somewhat of a recurring problem plaguing the best content on Apple TV Plus — and there’s more of that content than you might think, beyond the biggest Apple releases likeThe optimist in me, though, is hopeful this will change soon. And that it will change so much that 2023 ends up being one of the best years yet for Apple TV Plus.
For starters, Apple has just hired a new head of marketing for the service, and he’s none other than Ricky Strauss — the same executive who worked for nine years at Disney and who, as head of content and marketing for Disney Plus, was instrumental in getting it off the ground in November 2019 . Right now, marketing for much of Apple’s content feels non-existent, at least compared to the avalanche of publicity that Netflix devotes to so many of its shows. That state of affairs is unacceptable for a streaming service that comes pre-installed on hundreds of millions of devices, and which also was the first streamer to win a Best Picture Oscar last year .
As for what else is coming this year to Apple TV Plus: We’ll see Harrison Ford in one of his first TV roles later this month, in the comedy
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