2023 Ford F-150 Lightning just became more expensive ... again
, with some trims seeing as much as an $8,500 jump. Now, Ford’s increasing the Lightning’s cost again, and the base Pro model isn’t looking so affordable anymore.won’t be affected by the almost 11 percent increase in base pricing for the truck. The bad news is that the Lightning Pro now starts at nearly $52,000, a far cry from the shockingly reasonably sub-$40,000 price tag Ford initially pitched.
Price increases are frustrating for buyers and make automakers look bad, but Ford doesn’t have much choice if it wants to maintain profit margins on new trucks. Everything is more expensive, and global supply chains aren’t operating at full tilt due to war, COVID-19, and other factors. The challenges are especially acute for
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