Here is an expert’s guide to the best new serums for modern skin concerns
. And for forward-thinking brands, new formulations offer an opportunity to swap out other products. “Our serum, for instance, is multi-use to allow for our community to choose how it fits into their skin-care routines,” says Stephanie Lee, founder of skincare brand, which is named in WGSN’s 2022-23 Trend Report.
, the Los Angeles-based facialist who treats actors like Halle Berry, Allison Janney, and Olivia Colman , trains regulars on what to use, and how to use it. “I explain to my clients that serums can be used to target specific concerns like wrinkles, dehydration, tone, elasticity, etc.,” he says.
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