1983: Kohl’s comes to Indy offering ‘value concept’

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1983: Kohl’s comes to Indy offering ‘value concept’
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Kohl’s, a Wisconsin-based retailer, opened four stores in Indianapolis 40 years ago this month. WRTV consumer reporter Barbara Boyd reported on the grand opening.

INDIANAPOLIS — If there was retail news in the 1980s and 1990s, you can all but guarantee WRTV consumer reporter Barbara Boyd was on the story.

That’s exactly who WRTV sent to cover the grand opening of four central Indiana Kohl’s stores in August 1983. The Wisconsin-based retailer took over four locations previously occupied by Woolworth and Woolco. Located in Castleton, 71st and Keystone, Crawfordsville Road, and Greenwood, Kohl’s offered a value-based concept that it says differentiated it from other stores.

“We like to say that we’re positioned between the traditional upscale discount store and the traditional department store,” Curtis Natvig, vice president of marketing said.As of 2022, Kohl’s operates 41 stores and one distribution center in Indiana.

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