Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry.
While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out and stand on its own two feet.
Traditional marketing methods like thought leadership, social media outreach and working for earned media coverage can all be leveraged by Web3 companies, but it’s also wise to lean into the space’s unique strengths, including its technology and commitment to community. Below, 14 members of discuss marketing strategies Web3 brands can use to both increase exposure and build trust among current and prospective users.Make a list of the top brands you trust in the Web3 space. Which ones can your company add the most value to? From partnerships to integrations, if you can find a way to attach yourself to a brand that already has a preexisting community, exposure will find its way back to you over time.
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