11 Honoré introduces a size-inclusive new collection during NYFW
“This is really a celebration of where we’ve been the last two years,” shared founder Patrick Herning pre-show. “From a design perspective, you have to consider what kind of stories you’re telling in the middle of a global pandemic, at the height of the nation’s racial reckoning, and during unprecedented times. It’s been an honor seeing Danielle navigate this tumultuous period; our business has had several iterations, but it’s all evolved into this clear point of view.
Williams-Eke’s vision for the season is all about joy. Her pieces, which will be available for pre-sale immediately after they appear on the runway, are filled with whimsical details and eye-catching hues. “Spring is more playful than we’ve been in the past, and that’s probably what I’m most excited about,” she says. “Lately, I’ve been so inspired by print, and we’ve been working with an incredible textile designer who has been able to bring our ideas to life.
Though they never lacked fashionable pieces, 11 Honoré deliberately pivoted to showcasing their contemporary priced, in-house brand rather than the ultra-luxury wares already featured on the site. “Now for the first time the stars align with the right product, at the right price, and with the right fit,” says Herning, who wanted to spotlight looks that would be accessible to all 11 Honoré’s fans.
Not only will their customers be able to see the pieces online in 2022, but even more of them will also get a chance to experience them in a brick-and-mortar store. In 2021,a move that proved so lucrative they’re expanding into even more windows. “Our challenge has always been scaling customer acquisition profitably,” says Herning. “But we’ve found through the success of our partnership just how much the brand resonates once it gets in front of alternative audiences.
The numbers have been great, but so are the new visuals; model Candice Huffine stars in the collection’s accompanying fashion film, which nods to the atmospheric commercials Yves Saint Laurent released in the aughts. “We’ve done a lot of beautiful things in the past that I’m proud of, but this campaign and event are just coalescing into this beautiful, celebratory moment," says Herning.
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