Crop disease is ravaging lettuce fields in Salinas Valley — the “Salad Bowl of the World” — causing a nationwide shortage.
Don’t look now — the price of lettuce is soaring across the Bay Area.
“Seven dollars for a head of lettuce — iceberg lettuce, not the fancy stuff?” said Candice Schwab in disbelief as she pushed her shopping cart down the produce aisle at the high-end Draeger’s. “It’s outrageous.” Abdul Awnallah, produce manager at the Real Produce International Market in Palo Alto, said the shortage means he’s now selling heads of romaine and iceberg for essentially the same $5 price at which he buys them. Around Thanksgiving, supply got so low the family-owned market struggled to keep lettuce in stock.
Berkeley Bowl, which buys from various local farms, has also been able to keep prices low, for the most part, said Chi Dixon, marketing communication manager with the renowned organic market. But costs are still unpredictable. Sanad Al Souz, owner of The Good Salad restaurant in Santa Clara, said the cost of lettuce has tripled for his business. Romaine used to account for 8% of the cost of a salad at the restaurant. Now it’s 21%. But Al Souz said he doesn’t plan to increase prices for customers, instead looking for discounts from his suppliers.
Many have seen their fields entirely decimated by the virus this year, according to Norm Groot, executive director of the Monterey County Farm Bureau. The disease came as the local agricultural economy was already grappling with inflation, supply-chain disruptions and labor shortages.impatiens necrotic spot virus
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