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Summary Historically, horror movies have used many notable gimmicks to attract viewers. Since horror is a genre that often elicits visceral reactions and can divide audiences, marketing is essential in keeping audiences engaged while still fearful.Mis-marketing can ruin a movie, not attract the right audience, or mislead the plot entirely. Many good movies have suffered from bad marketing, though horror films are not often on these lists.
Related Saw X Producer Responds To Banned Parody Of Nicole Kidman's AMC Commercial Saw X producers Oren Koules and Mark Burg respond to the franchise's banned parody of Nicole Kidman's AMC commercial, explaining where it went. 8 M3GAN's Online Viral Dancing M3GAN M3GAN's marketing relied heavily on the doll's iconic look, which fans could easily replicate. M3GAN gained popularity online, with actors dressed as the doll showing up at events to dance in her eerie style, as seen in the movie. The dance trend went on to gain popularity outside of M3GAN impersonators, with the choreography going viral online.
Late at night, television commercials would be interrupted by the cursed tape with no context, passing the jinx onto unsuspecting viewers. They also had a website where visitors could enter their friends' contact information, and the team would send them a message about the curse. The emails contained the cursed video and once opened, the viewer would receive a voice call saying, "Seven days.
4 Cloverfield's Vague Teaser Cloverfield Cloverfield's marketing campaign benefited from audience curiosity, leaving much of the film unknown, including the movie's title. The first glimpse at the film had a prime-time placement, showing in theaters before Transformers in 2007. It showed a found footage recording of a going-away party among friends, which is interrupted by tremors and objects falling from the sky.
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