X Chief Executive Linda Yaccarino laid out plans to grow the social media company's business during her first meeting Thursday with X's banks, according to a person who heard the call.
X Chief Executive Linda Yaccarino laid out plans to grow the social media company's business during her first meeting Thursday with X's banks, according to a person who heard the call, part of an effort to update bankers who lent $13 billion to finance Elon Musk's acquisition of the platform. Details shared with Reuters painted a partial picture of the current state of X's business.
During a roughly 40-minute meeting with X's lenders, Yaccarino said the company would test three tiers of its subscription service based on the number of ads shown to the user, the source said.But X's core digital advertising business has struggled as brands have been wary of the number of changes to the platform and Musk's controversial nature. The company's U.S.
In the meeting, Yaccarino said the company's revenue drivers would include political ads, as the company lifted a pre-acquisition global ban on such ads, according to the source.
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