Pink Sauce somehow captured the hearts of the TikTok masses – until it didn’t.
For the past month, Chef Pii has been hard at work promoting her pink sauce, drizzling it on various foods and selling it for $20 a bottle. And it’s clear why it’s attracted so much attention: with its eye-popping hue and millennial-bait packaging , it’s the perfect food trend to capture the attention of an ever-fickle algorithm.
Yet over the past few weeks, questions have accumulated about the promotion of the product, specifically the fact that Chef Pii, who did not immediately respond to a request for comment, has been cagey about disclosing exactly what it tastes like . Furthermore, in videos posted by customers, the hue and the consistency of the sauce seemed to be somewhat variable, though this could fairly easily be attributed to changes in angle or lighting.
Such critiques hit a fever pitch, however, when creator @seansvv posted a video questioning details about the labeling of pink sauce.
Sean also points out the label had various misprints, including the misspelling of the word “vinegar,” and that the nutritional details are not readily available on the website — something that should be common sense for any food entrepreneur to include, and that possibly . Indeed, Chef Pii did not initially include ingredients on the label at all, saying in a
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