Breaking: NBCUniversal’s Linda Yaccarino is in talks to become Twitter's CEO
Elon Musk announced on Twitter that he has hired a new CEO for the social-media platform. Photo: Kori Suzuki for The Wall Street Journalis in talks to become the new CEO of Twitter, according to people familiar with the situation.
Ms. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.
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