Explore the profound differences between online superstores and traditional brick-and-mortar shops.
FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 13 of 80. HackerNoon’s Legal PDF Series here b. Online superstores are not reasonably interchangeable with brick-and-mortar stores 140. Online superstores are distinct from, and not reasonably interchangeable with, brick-and-mortar stores. From start to finish, online superstores provide a vastly different shopping experience from physical stores. 141.
Brick-and-mortar stores also cannot tailor or personalize a consumer's shopping experience in the same way an online superstore can. Physical stores have the same layout for any shopper browsing their selection at any given time. 146. The process of searching and shopping for items at brick-and-mortar stores is much different than the process of searching and shopping on an online superstore.
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