War in Ukraine ends UK sales of Lada Niva | Autocar

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War in Ukraine ends UK sales of Lada Niva | Autocar
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A London-based importer has listed what is likely to be the last-ever Lada Niva to be shipped to the UK, following Russia's invasion of Ukraine

The importing process was not straightforward, however: “Various emails and letters to the Russian embassy resulted in little. Finally, I got a positive reply from a Lada export agent. I ordered a standard white three-door Niva. It only took two weeks to get into the EU.”

From this modest beginning, a business was launched. Developing an understanding of how maker AvtoVaz operated was essential, Key recalls. “An order for a red and blue car would go in – and the answer would come back: ‘This month we make white. You take white’.” No options were available, either. There was also a constant need to appreciate how political sensitivities could upset the applecart. But there was a steady stream of UK customers from all walks of life; Key was on target to bring in 90 in 2022 before the conflict began – which he says is testament to the model’s reliability. “My warranty provider has had to consider a repair once since 2010.

On selling that last-ever Niva Bronto, he added: “It will be bittersweet to see it go. But that sums up being a Russian car salesman quite well.”

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