When you can just watch all the best parts, why would you watch anything else?
Highlight culture has threatened sports for decades but never made me stop watching games. But if you’re going to show me the best 16 minutes of a 90-minute game, why would I watch anything else?A few months ago, I discovered a new genre of YouTube video. It’s called the “extended highlight,” and it typically takes the form of a video somewhere between eight and 18 minutes long, with rapid-fire jump cuts between all the most important parts of a game.
Since I embraced the glory of the extended highlight, I feel like I’ve watched more sports than ever. I’ve seen every Arsenal goal and almost-goal, every cool Steph Curry shot for the Warriors, every Daniel Jones run for the Giants, every Aaron Judge strikeout or home run for the Yankees. But I rarely, if ever, sit and watch a game. I used to! But why would I now? All the good parts are right there on YouTube a few hours later.
Much has been made over the last decade about how highlight culture is changing sports. For a while, there was a moral panic about’s bite-size renditions of sports. Then it was House of Highlights on Instagram that was threatening to becomeas viewers started to care more about sick dunks than final scores.
Almost every major sport and league offers these extended highlights, and I kind of can’t believe they all do. Live sports are the most expensive, most coveted thing in the media world right now, and you’re just offering a near approximation for free on YouTube? Embracing the internet as a sports distribution tool was the right call — I’m not sure making supercuts of every game was.I also think extended highlights might be a clue about the future of sports.
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