Anheuser-Busch marketing executives have allegedly “paused” additional campaigns so that they can implement a more “robust” vetting process.
Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been blindsided by the tie-up when it was revealed., a conservative-leaning news site.
The accuracy of the report — which comes despite the fact Bud Light has publicly stood behind its partnership with Mulvaney — couldn’t immediately be confirmed.“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire.
Bud Light executives were reportedly caught unawares over plans to partner with transgender influencer Dylan Mulvaney.Leaked pics show Bud Light exec who wants to update company’s ‘fratty’ culture enjoying fratty party Alissa Heinerscheid, the vice president of marketing, told the “Make Yourself at Home” podcast last week that she wanted to transform Bud Light’s brand.
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Country music star John Rich pulls Bud Light from bar over trans influencer Dylan Mulvaney partnershipCountry music singer John Rich said he pulled cases of Bud Light from his Nashville bar as part of a boycott against the brand for partnering with transgender activist Dylan Mulvaney.
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Bud Light distributors ‘spooked’ by Dylan Mulvaney backlashAnheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.
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Dylan Mulvaney says she's 'an easy target' amid Bud Light boycottThe transgender TikTok star has also opened up on her dating life and wanting to start a family in the future.
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PolitiFact - Anheuser-Busch CEO didn’t resign after Bud Light partnered with Dylan MulvaneyAnheuser-Busch’s partnership with transgender social media influencer Dylan Mulvaney has sparked backlash from conservat
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‘Easy target’ Dylan Mulvaney reacts to trolls amid Bud Light controversyControversial TikTok sensation Dylan Mulvaney fired back at critics, accusing them of bullying her because she’s an “easy target.”
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