Threads is the talk of the town as Zuck takes on Musk - but 2 things need to happen for Meta stock to see a boost
, launched Wednesday to viral fanfare. Mark Zuckerberg said the product — the most formidable competitor yet to Elon Musk's Twitter — attracted more than 30 million users within hours of launching.
"As far as initial impressions, the timing of Threads is impressive, since it just followed Musk's latest restrictions on Twitter" he told Insider on Friday."But whether all the disappointed Twitter users go to Threads and actually stay there remains to be seen." "If Meta decides to monetize Threads with ads, advertisers will want to see the user base growing to what Twitter had," Mogharabi said. That way, if advertisers do indeed pull back from Musk's platform, Threads offers a viable new choice.
From an advertising perspective, if Threads grows into a key product for Meta, it would bolster the attractiveness of the company's entire portfolio of apps.
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