Young fans thought they were getting money from MrBeast. Instead they got scammed. Here's how crooks are swindling fans using the name of YouTube's biggest star.
and people incurring a total loss of $2.7 billion from such schemes. Breyault says that number is likely a “significant undercount,” due to the fact that many victims of fraud may be too embarrassed to self-report.
Of MrBeast specifically, Breyault says he is unable to point to any numbers regarding how common of a target he is for celebrity impersonators. Yet he is not surprised that scammers would take advantage of MrBeast’s brand as someone known for lavish giveaways in order to lure unsuspecting marks to give away personal information. Breyault says it is also “not surprising” that scammers would target the audience of a YouTuber, which “tends to be younger” and thus more vulnerable .
Duhon joined what he thought was MrBeast’s official fan page, which has a little more than 100,000 followers, and was immediately inundated with posts from people claiming to be associated with the YouTuber, saying that if fans could solve a logic puzzle or answer a question, they could win money. He commented on one post and was messaged by a woman who said she would message him a $2,000 prize if she could send him $30 on CashApp. He caught wise, and blocked her.
Though most large platforms have regulations in place that ostensibly prevent such ads from being promoted — YouTube’s ad policy, for instance, specifically prohibits “impersonating brands or businesses by referencing or modifying the brand content in the ads, URL, destinations or misrepresenting yourself as the brand or business” — it’s immensely difficult for platforms to keep track of them.
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