The booming “anti-bride” trend is just the latest attempt by the wedding industry to capitalize on brides' skepticism and anxiety.
that describes itself as “a destination for contemporary weddings.”) “Anti-bride” brides’ wedding outfits wouldn’t be featured on a TLC reality show but are unmistakably bridal: slinky white gowns, or perhaps an expertly tailored cream suit, hair in tousled waves. It’s their wedding, yes, but they seem somewhat casual about it. Often they are wearing sunglasses, or gloves, or fringed and feathered dresses—tasteful and tame alternative accessories that showcase their uniqueness.
No militant lines of bridesmaids stand beside these brides, nor is their father necessarily walking them down the aisle . Champagne towers and retro tiered cakes let us know the brides like a good party and not a stale reception dinner of bland chicken and dull wine. They look chic and hip and like they’d give me good gossip in exchange for a cigarette. These aren’t regular brides, these areAs I’m planning my own wedding, it’s admittedly an aesthetic I’m very drawn to.
But as I watch one TikTok user’s 36th video about her wedding tagged #antibride , I can’t help but feel that the trend isn’t so much for women feeling reluctant about weddings or marriage. Rather, it’s just the latest spin on “the most important day of a woman’s life,” sprinkled with a little 21st century neoliberal feminist individualism.
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